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SendinBlue is a cloud-based email marketing platform that allows businesses to manage their email campaigns, transactional emails, SMS messages, and marketing automation. The platform provides a range of features designed to help businesses increase customer engagement, convert more leads, and improve overall ROI.

SendinBlue offers a user-friendly interface and intuitive drag-and-drop editor, making it easy for users to create professional-looking emails without any coding knowledge. The platform also includes a range of templates and pre-designed email campaigns to choose from.

In addition to email marketing, SendinBlue also provides a range of tools for SMS marketing, including the ability to send SMS campaigns, set up SMS triggers, and create SMS flows. The platform also offers marketing automation features, such as the ability to create targeted campaigns based on user behavior and set up automated workflows.

Overall, SendinBlue is a comprehensive marketing platform that offers a range of tools for businesses looking to improve their online marketing efforts. It is particularly well-suited for small and medium-sized businesses that are looking for an affordable, easy-to-use solution to manage their email and SMS marketing campaigns.

 

How does SendInBlue work?

 

SendinBlue works by providing businesses with a cloud-based platform for managing their email marketing campaigns, transactional emails, SMS messages, and marketing automation. To use the platform, businesses first need to sign up for an account and then connect their email or SMS accounts.

Once the accounts are connected, businesses can use the platform to create and send email campaigns, transactional emails, and SMS messages. The platform provides a range of templates and pre-designed email campaigns to choose from, as well as an intuitive drag-and-drop editor for creating custom emails.

SendinBlue also offers marketing automation features, which allow businesses to create targeted campaigns based on user behavior and set up automated workflows. For example, a business could set up an automated email campaign that is triggered when a user signs up for a newsletter or abandons their shopping cart.

In addition to email and SMS marketing, SendinBlue also provides tools for managing and segmenting lists, tracking email performance, and integrating with other marketing and sales tools. Overall, the platform helps businesses streamline their online marketing efforts and improve customer engagement and conversion rates.

 

Who is SendInBlue for?

 

SendinBlue is primarily targeted at small and medium-sized businesses that are looking for an affordable, easy-to-use platform for managing their email and SMS marketing campaigns. The platform is suitable for a wide range of industries, including e-commerce, healthcare, education, and non-profits, among others.

SendinBlue’s user-friendly interface and range of features make it a good choice for businesses that do not have a lot of technical expertise or resources. The platform is also suitable for businesses that are looking to improve their customer engagement and conversion rates, as it provides tools for creating targeted campaigns, segmenting lists, and tracking performance.

Overall, SendinBlue is a comprehensive marketing platform that is well-suited for businesses of all sizes that are looking to improve their online marketing efforts. It offers a range of tools for email and SMS marketing, as well as marketing automation, making it a good choice for businesses that want to streamline their marketing efforts and improve ROI.

 

SendInBlue Pricing

 

SendInBlue’s pricing is a little more complex than conventional software as it is an all-in-one solution. Pricing spans across 4 different areas

• Marketing Platform
• Chat
• Sales CRM
• Transactional Emails

Below is a list of each category and the pricing options

1. SendInBlue Marketing Platform Pricing

SendinBlue offers four main plans: Free, Starter, Business, and Enterprise. Each plan includes a different set of features and is intended for businesses at different stages of growth. Here is a detailed analysis of the features included in each plan:

Free: The Free plan includes basic email marketing and marketing automation features, as well as the ability to send up to 300 emails per day and unlimited contacts. It does not include SMS marketing or advanced marketing automation features.

Starter: Starting from $25/month, the Starter plan includes all the features of the Free plan, plus the ability to send SMS messages, use advanced marketing automation features, and access more detailed reporting and analytics. It also allows businesses to send up to 20,000 emails per month and unlimited contacts.

Business: Starting from $65/month, the Business plan includes all the features of the Starter plan, plus the ability to send up to 20,000 emails per month and unlimited contacts. The main difference from Starter is the ability for customization, removing branding, A/B split testing, reporting tools, and higher levels of support. It also includes additional features such as dedicated IP addresses, phone support, and the ability to create custom integrations using the API.

Enterprise: Starting from $1000/month, the Enterprise plan is a custom plan designed for large businesses with high-volume email-sending needs. It includes all the features of the Business plan, as well as additional features such as a dedicated account manager, custom deliverability consulting, and the ability to send up to 1 million emails per month.

 

 

Overall, the Free plan is suitable for businesses that are just starting out and have limited email and marketing automation needs. The Starter and Business plans are suitable for businesses that are looking to expand their email and SMS marketing efforts and need more advanced features. The Enterprise plan is suitable for large businesses with high-volume email-sending needs and the budget to invest in a more comprehensive solution.

2. SendInBlue Chat Pricing

SendInBlue’s Chat pricing has 2 levels, Free and Pro. The Free chat functionality is obviously limited to the very basic features, to entice users to upgrade to pro.

Free: The free plan allows you to have 1 chat user, with unlimited chats, and website widgets for iOS & Android mobile apps. There are no visitor intelligence functions, and automation, reporting, and support is limited to email.

Pro: The pro plan is $15 per user per month. The Pro plan gives you access to all features available for SendInBlue Chat, most notably more advanced agent productivity tools, full reporting tools, Automation workflows, Facebook and Instagram chat along with many other features.

 

SendInBlue SalesCRM Pricing

 

The SendInBlue SalesCRM is completely free with the aim to upsell you into Chat, Transactional Emails, and the Marketing platform. The CRM has all the functionality that you would expect with a CRM such as sales pipelines, team productivity tools, SendInBlue meetings, payments, Inbox management, and automation.

A natural extension of the CRM is the email, chat, and marketing tools which are all paid for so the CRM serves as a way to embed the SendInBlue system in your ecosystem making you comfortable with the software and a natural stepping stone to the paid services.

 

 

SendInBlue Transactional Email Pricing

SendInBlue transactional email services allows you to send 300 emails per day for free. From their the increases in pricing are very reasonable

• 20,000 emails/month – $15/month
• 40,000 emails/month – $25/month
• 60,000 emails/month – $39/month
• 100,000 emails/month – $65/month
• 150,000 emails/month – $95/month
• 250,000 emails/month – $160/month
• 350,000 emails/month – $220/month
• 500,000 emails/month – $300/month
• 750,000 emails/month – $450/month
• 1,000,000 emails/month – $550/month

 

 

SendInBlue Key Features

 

Sendinblue is a comprehensive marketing platform that offers a range of features designed to help businesses increase customer engagement, convert more leads, and improve overall ROI. Here are some of the key features offered by SendinBlue:

• Email marketing: SendinBlue provides a range of tools for creating and sending professional-looking email campaigns, including templates, a drag-and-drop editor, and the ability to segment and personalize emails.
• SMS marketing: SendinBlue allows businesses to send SMS campaigns and set up SMS triggers and flows.
• Marketing automation: SendinBlue offers a range of marketing automation features, including the ability to create targeted campaigns based on user behavior and set up automated workflows.
• Customer Relationship Management CRM: SendInBlue offers a full CRM for free with contact and deal management, task tracking, and integrations.
• Transactional Emails: SendInBlue offers 300 free emails per day. Transactional emails are sent in response to actions, purchases, password resets, and campaigns.
• List management: SendinBlue provides tools for managing and segmenting lists, as well as importing and exporting lists.
• Performance tracking: SendinBlue offers detailed reporting and analytics, allowing businesses to track the performance of their email and SMS campaigns.
• Integrations: SendinBlue integrates with a range of other marketing and sales tools, such as Google Analytics, Salesforce, and WordPress.

Overall, SendinBlue is a powerful marketing platform that offers a range of features for businesses looking to improve their online marketing efforts. It is particularly well-suited for small and medium-sized businesses that are looking for an affordable, easy-to-use solution.

1. Email Marketing

Email marketing is a key feature of SendinBlue, and the platform provides a range of tools for creating and sending professional-looking email campaigns. Here is a detailed analysis of the email marketing features offered by SendinBlue:

• Templates: SendinBlue offers a range of email templates and pre-designed email campaigns to choose from, making it easy for businesses to create professional-looking emails without any coding knowledge. The templates are customizable and can be tailored to fit the brand’s style and messaging.
• Drag-and-drop editor: SendinBlue’s intuitive drag-and-drop editor allows businesses to create custom emails by dragging and dropping elements such as text, images, and buttons into place. The editor is easy to use and requires no coding knowledge.
• Segmentation: SendinBlue provides tools for segmenting email lists and targeting specific groups of users with personalized emails. This can help businesses improve the relevance and effectiveness of their email campaigns.
• Personalization: SendinBlue allows businesses to personalize their emails with custom fields, such as the recipient’s name or location. This can help increase engagement and conversion rates.
• A/B testing: SendinBlue provides A/B testing tools that allow businesses to test different versions of their emails to see which one performs better. This can help businesses optimize their email campaigns and improve ROI.
• Performance tracking: SendinBlue offers detailed reporting and analytics, allowing businesses to track the performance of their email campaigns. This includes metrics such as open rates, click-through rates, and conversion rates.

Overall, SendinBlue’s email marketing features are designed to help businesses create professional-looking emails, target specific groups of users, and track the performance of their campaigns. These features are particularly useful for small and medium-sized businesses that are looking to improve their customer engagement and conversion rates.

2. SMS Marketing

SMS marketing is a feature of SendinBlue that allows businesses to send SMS campaigns, set up SMS triggers, and create SMS flows. Here is a detailed analysis of the SMS marketing features offered by SendinBlue:

• SMS campaigns: SendinBlue allows businesses to create and send SMS campaigns to their customers and subscribers. The platform provides tools for creating and scheduling SMS messages, as well as tracking delivery and performance.
• SMS triggers: SendinBlue provides SMS trigger tools that allow businesses to send automated SMS messages based on specific actions or events. For example, a business could set up an SMS trigger that sends a message to a customer when their order is shipped.
• SMS flows: SendinBlue allows businesses to create SMS flows, which are automated sequences of SMS messages that are triggered by specific actions or events. This can help businesses streamline their SMS marketing efforts and improve customer engagement.
• List management: SendinBlue provides tools for managing and segmenting SMS lists, as well as importing and exporting lists.
• Performance tracking: SendinBlue offers detailed reporting and analytics, allowing businesses to track the performance of their SMS campaigns. This includes metrics such as delivery rates and click-through rates.

Overall, SendinBlue’s SMS marketing features are designed to help businesses create and send SMS campaigns, automate SMS messaging, and track the performance of their campaigns. These features are particularly useful for businesses that want to use SMS as a marketing channel to reach their customers and improve engagement.

3. Marketing Automation

Marketing automation is a feature of SendinBlue that allows businesses to create targeted campaigns based on user behavior and set up automated workflows. Here is a detailed analysis of the marketing automation features offered by SendinBlue:

• Targeted campaigns: SendinBlue provides tools for creating targeted campaigns based on user behavior, such as website activity or email engagement. This can help businesses reach the right customers with the right message at the right time, improving the relevance and effectiveness of their campaigns.
• Automated workflows: SendinBlue allows businesses to set up automated workflows, which are sequences of actions or events that are triggered by specific triggers. For example, a business could set up a workflow that sends an email to a customer when they abandon their shopping cart, or a series of emails that are sent when a customer signs up for a newsletter.
• Lead scoring: SendinBlue provides tools for scoring leads based on their engagement and activity, allowing businesses to prioritize their efforts and focus on the most promising leads.
• Lead nurturing: SendinBlue allows businesses to set up lead nurturing campaigns, which are automated campaigns that are designed to nurture leads through the sales funnel. This can help businesses improve conversion rates and increase sales.
• Performance tracking: SendinBlue offers detailed reporting and analytics, allowing businesses to track the performance of their marketing automation campaigns. This includes metrics such as conversion rates, lead generation, and customer engagement.

Overall, SendinBlue’s marketing automation features are designed to help businesses create targeted campaigns, automate marketing processes, and track the performance of their campaigns. These features are particularly useful for businesses that want to streamline their marketing efforts and improve customer engagement and conversion rates.

4.Customer Relationship Management (CRM)

SendinBlue provides a range of customer relationship management (CRM) features that allow businesses to manage their customer interactions and data in one place. Here is a detailed analysis of the CRM features offered by SendinBlue:

• Contact management: SendinBlue provides tools for managing and organizing customer and prospect data, including contact details, communication history, and notes.
• Lead management: SendinBlue allows businesses to track and manage leads, including their status, source, and activity.
• Deal management: SendinBlue provides tools for tracking and managing deals, including their stage, value, and probability of closing.
• Task and activity management: SendinBlue allows businesses to track and manage tasks and activities related to customer interactions, such as phone calls, emails, and meetings.
• Custom fields: SendinBlue provides the ability to create custom fields and tags to track additional data about customers and prospects.
• Integrations: SendinBlue integrates with a range of other sales and marketing tools, such as Google Analytics, Salesforce, and WordPress, allowing businesses to centralize their customer data and improve their workflow.

Overall, SendinBlue’s CRM features are designed to help businesses manage their customer interactions and data in one place, streamline their sales and marketing processes, and improve their overall customer relationships. These features are particularly useful for businesses that want to improve their customer engagement and retention.

5. Transactional Emails

Transactional emails are automated emails that are sent in response to a specific action or event, such as a purchase, sign-up, or password reset. SendinBlue provides a range of tools for creating and sending transactional emails. Here is a detailed analysis of the transactional email features offered by SendinBlue:

• Customization: SendinBlue allows businesses to customize the look and feel of their transactional emails using templates, custom fields, and the drag-and-drop editor.
• Automation: SendinBlue provides tools for automating the sending of transactional emails, allowing businesses to trigger emails based on specific actions or events.
• Performance tracking: SendinBlue offers detailed reporting and analytics, allowing businesses to track the performance of their transactional emails. This includes metrics such as delivery rates, open rates, and click-through rates.
• Integrations: SendinBlue integrates with a range of other marketing and sales tools, such as e-commerce platforms, allowing businesses to trigger transactional emails based on customer actions on those platforms.

Overall, SendinBlue’s transactional email features are designed to help businesses automate the sending of transactional emails, customize the look and feel of those emails, and track the performance of their campaigns. These features are particularly useful for businesses that want to streamline their email communications and improve customer engagement.

6. List Management

List management is a feature of SendinBlue that allows businesses to manage and segment their email and SMS lists, as well as import and export lists. Here is a detailed analysis of the list management features offered by SendinBlue:

• Segmentation: SendinBlue provides tools for segmenting lists based on criteria such as location, demographics, and activity. This allows businesses to target specific groups of users with personalized messaging.
• Import and export: SendinBlue allows businesses to import and export lists in various formats, including CSV, XLS, and TXT. This can be useful for businesses that want to merge lists or move their lists to a different platform.
• List cleaning: SendinBlue provides tools for cleaning lists by removing invalid or inactive emails, as well as suppressing duplicates. This can help improve the deliverability and performance of email campaigns.
• Double opt-in: SendinBlue provides tools for implementing a double opt-in process, which requires new subscribers to confirm their subscription before being added to a list. This can help improve list quality and reduce spam complaints.
• GDPR compliance: SendinBlue provides tools for helping businesses comply with the General Data Protection Regulation (GDPR), including the ability to manage consent and unsubscribe requests.

Overall, SendinBlue’s list management features are designed to help businesses manage and segment their email and SMS lists, import and export lists, and improve the quality of their lists. These features are particularly useful for businesses that want to improve the relevance and effectiveness of their marketing campaigns.

7. Performance Tracking

Performance tracking is a feature of SendinBlue that allows businesses to track the performance of their email and SMS campaigns, as well as their marketing automation efforts. Here is a detailed analysis of the performance tracking features offered by SendinBlue:

• Email tracking: SendinBlue provides detailed reporting and analytics for email campaigns, including metrics such as open rates, click-through rates, and conversion rates. It also provides tools for tracking the performance of individual email elements, such as subject lines and buttons.
• SMS tracking: SendinBlue offers performance tracking for SMS campaigns, including metrics such as delivery rates and click-through rates.
• Marketing automation tracking: SendinBlue provides performance tracking for marketing automation campaigns, including metrics such as conversion rates, lead generation, and customer engagement.
• Custom reporting: SendinBlue allows businesses to create custom reports by selecting specific metrics and dimensions. This can be useful for businesses that want to track specific performance indicators or compare the performance of different campaigns.
• Integration with Google Analytics: SendinBlue integrates with Google Analytics, allowing businesses to track the performance of their email campaigns within the Google Analytics platform.

Overall, SendinBlue’s performance tracking features are designed to help businesses track the performance of their email, SMS, and marketing automation campaigns. These features are particularly useful for businesses that want to optimize their marketing efforts and improve ROI.

8. Live Chat

SendinBlue provides live chat tools that allow businesses to communicate with their customers in real-time through a chat widget on their website. Here is a detailed analysis of the live chat features offered by SendinBlue:

• Chat widget: SendinBlue provides a customizable chat widget that can be added to a website or mobile app. The chat widget allows customers to initiate chat conversations with the business, and the business can respond in real time.
• Chatbot: SendinBlue provides a chatbot feature that allows businesses to set up automated chat conversations with customers. The chatbot can be used to answer frequently asked questions, provide information, or redirect customers to specific pages on the website.
• Conversation history: SendinBlue provides a conversation history feature that allows businesses to view and manage all chat conversations in one place. This can be useful for tracking customer interactions and improving customer service.
• Customization: SendinBlue allows businesses to customize the look and feel of their chat widget, including the color, font, and size.
• Integrations: SendinBlue integrates with a range of other customer service and sales tools, such as Salesforce, allowing businesses to centralize their customer interactions and improve their workflow.

Overall, SendinBlue’s live chat tools are designed to help businesses communicate with their customers in real-time and improve their customer service. These tools are particularly useful for businesses that want to provide a convenient and efficient way for customers to get in touch.

 

SendInBlue Integrations

 

SendinBlue integrates with a range of other marketing and sales tools, allowing businesses to centralize their customer data and improve their workflow. Here are some of the software tools that SendinBlue integrates with:

• Salesforce: SendinBlue integrates with Salesforce, allowing businesses to synchronize their customer data and manage their sales and marketing efforts from one place.
• Google Analytics: SendinBlue integrates with Google Analytics, allowing businesses to track the performance of their email campaigns within the Google Analytics platform.
• WordPress: SendinBlue integrates with WordPress, allowing businesses to add a newsletter sign-up form to their WordPress site and manage their email lists from within the WordPress dashboard.
• Shopify: SendinBlue integrates with Shopify, allowing businesses to create targeted campaigns based on customer actions on the Shopify platform.
• Zapier: SendinBlue integrates with Zapier, a platform that allows businesses to automate their workflow by connecting different apps and services. This can be useful for businesses that want to streamline their marketing and sales processes.

Overall, SendinBlue integrates with a range of other marketing and sales tools, providing businesses with a comprehensive solution for managing their customer data and improving their workflow.

 

The Pros and The Cons

 

Pros of SendInBlue:

• Comprehensive feature set: SendinBlue offers a range of features for email marketing, SMS marketing, marketing automation, and CRM, making it a one-stop shop for businesses looking to improve their customer engagement and conversion rates.
• Easy to use: SendinBlue has a user-friendly interface and provides a range of templates and pre-designed campaigns, making it easy for businesses to create professional-looking emails and campaigns without any coding knowledge.
• Affordable: SendinBlue offers a range of pricing plans, including a Free plan, making it an affordable option for small and medium-sized businesses.
• Good customer support: SendinBlue provides a range of support resources, including a knowledge base, email support, and phone support for paid plans.

Cons of SendInBlue:

• Limited A/B testing: While SendinBlue provides A/B testing tools, the options for testing are limited compared to some other platforms.
• Limited integrations: While SendinBlue integrates with a range of other tools, the number of integrations is limited compared to some other platforms.
• No free phone support: Phone support

 

SendInBlue Competitors and Alternatives

 

There are a number of other marketing platforms that offer similar features to SendinBlue and can be considered as alternatives. Here are some of the main competitors and alternative software to SendinBlue:

• Mailchimp: Mailchimp is a popular marketing platform that offers a range of features for email marketing, marketing automation, and CRM. It is particularly well-suited for small businesses and has a free plan for users with a small number of subscribers.
• ActiveCampaign: ActiveCampaign is a marketing platform that offers a range of features for email marketing, marketing automation, and CRM. It is designed for businesses of all sizes and provides a range of advanced features, such as predictive analytics and machine learning.
• HubSpot: HubSpot is a marketing, sales, and customer service platform that offers a range of features for email marketing, marketing automation, and CRM. It is designed for businesses of all sizes and provides a range of integrations with other tools.
• Klaviyo: Klaviyo is a marketing platform that is specifically designed for e-commerce businesses and offers a range of features for email marketing, marketing automation, and CRM. It integrates with a range of e-commerce platforms and provides advanced features such as abandoned cart recovery and personalized product recommendations.

Overall, these are some of the main competitors and alternative software to SendinBlue. Each platform has its own unique features and pricing, so it’s important for businesses to carefully consider their needs and budget when choosing a marketing platform.

 

SendInBlue Frequently Asked Questions (FAQ)