If you’re in touch with the world of digital marketing, you’ve probably at least heard of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to determine if ClickFunnels is a legitimate business marketing software worth trying, or just overhyped.
ClickFunnels has made a pretty big name for itself since it started, becoming one of the largest marketing SaaS (Software as a Service) companies around. I suppose it’s no surprise people love ClickFunnels since it’s all about making its users money. More specifically, it’s about giving businesses software that helps them turn their site visitors into customers. It’s no wonder ClickFunnels has grown so much in such a short period of time.
There is no denying it’s popular, but does that mean it’s worth it? How much can we trust the crowd on this one? It seems it’s just another website and/or landing page builder, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels review, I’ll go through the gist of ClickFunnels—what it is, the positives and the negatives, the features, customer service, and so on. I’m basing this review on my own experience using ClickFunnels’ StartUp plan, which comes with the core ClickFunnels features and plenty of other bells and whistles. I’ll also give a nod towards other reviews I’ve seen, as not every user will agree with me on the final verdict.
Regardless of whether you choose to use it or not, it’s an important player anyone in e-commerce and online marketing should be familiar with. Before you jump in, what’s our rating? I’ll put it at a solid 4 stars. With some drawbacks, it’s definitely good. Keep reading to find out why!
ClickFunnels Review Summary
At its core, ClickFunnels is an online tool for building high-converting websites and sales funnels. ClickFunnels is an all in one business software with shopping carts, email & marketing automations, affiliate tools and more.
Pros of ClickFunnels
Cons of ClickFunnels
Now, let’s look deeper to find what ClickFunnels has to offer and whether it is the right solution for you or not.
What is ClickFunnels
ClickFunnels started back in 2014, but in just three years it’s been, in the words of Forbes, “silently revolutionizing the online marketing industry.” Here’s the gist of ClickFunnels: It makes it easier for businesses and entrepreneurs to sell stuff online using otherwise complicated marketing technology, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as famous as his creation, and for good reason. He’s made a fortune, not only from ClickFunnels, but other marketing adventures. He played around with email marketing for a while, and eventually began to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, two books that his fans rave about and that guide people through his marketing methodologies.
ClickFunnels started out as a way to help Brunson and his team create funnels more quickly for different ventures, as developing funnels would usually take weeks. However, they soon realized their creation would be useful to others and had great potential as a product.
Ease of Use
If you haven’t picked it up by now, ClickFunnels’ main sell is its ease of use—as their ad says, “Don’t waste any more time with ‘tech guys!’” As I’ve said in this ClickFunnels review, the main service ClickFunnels offers is providing tools that allow the less experienced to save time and money. That being the case, evaluating ease of use is pretty important.
Short answer: It’s easy to use, but you should still have some experience.
Longer answer: For a first-timer, it may be a bit overwhelming—and by first-timer, I mean new to the world of e-commerce and marketing—but the learning curve is far from impossible. For most people, I would say the learning curve would be just a couple hours max. If you’re really behind, pick up Russell Brunson’s books mentioned earlier in the review.
Anyway, ClickFunnels is certainly easier than creating funnels on your own. They have a fair amount of documentation, and it may not be perfect, but it seems to me like most questions should be covered, and you can always contact a customer service representative if it comes to it.
All of that aside, some parts of ClickFunnels are pretty easy to get a hang of. The core features of ClickFunnels—the actual funnels—are fairly easy to manage. A cohesive menu makes it easy to navigate to all parts of your funnel managing process, from choosing templates to the drag and drop editor. Some settings regarding email integrations or payment processors will require a bit of understanding, but it’s nowhere near the amount of knowledge you would need to actually code the funnels—it’s stuff you can figure out by Googling around or visiting the docs center.
Ultimately, ClickFunnels is not mind-blowingly simple, but it is overall streamlined with an intuitive user-interface. They do tend to change things frequently, but it probably won’t be enough to significantly hamper you.
It combines choice and customizability with convenience, and while I would suggest all potential users enter with some basic technological literacy, it essentially succeeds where user-friendliness is concerned.
Funnel Template Blueprints
If you have never created a sales funnel before then ClickFunnels has you covered.
Russell has identified 22 different types of funnels that he has used successfully in his own business.
The funnel types fall into 3 main categories: Lead Capture Funnels, Sales Page Funnels, and Event Funnels. But there are some other special funnels like Membership funnels you can create as well.
They include simple funnels like the Squeeze Page Funnel which collects a visitor’s email address and then sends them to a Thank you page when signing up.
Or to more sophisticated sales funnels like the 2-Step TripWire Funnel which sells a low ticket front-end product (your tripwire) and then upsells them to your more expensive products using Order Form bumps, and One Click upsells or Downsells.
In addition, each funnel type has its own set of free templates and paid templates. So even if you don’t have any design skills, your funnel pages will all have a consistent, professional design.
Here’s a high-level overview of how to create your first sales funnel:
- Choose a funnel type.
- Select a template.
- Customize each page to fit your business.
- Add your products and ensure all your email and payment integrations are set up.
- Set a domain name for your new funnel.
- Save your funnel.
Once your sales funnel is live you can start sending traffic to it!
Visual Drag and Drop Editor
While ClickFunnels gives you a great starting point with its funnel and page templates, the ClickFunnels sales funnel builder is where you can truly make each page in your funnel your own.
Pages in ClickFunnels are laid out using sections that can have any number of rows and columns. You can then use your mouse to drag elements around and place them where you want them.
While not as flexible as Instapage’s landing page editor, it is still very good and it can be used to achieve pretty much any design you want.
What I like most is that the editor is very intuitive to use.
Selecting components on the page and moving them where you want is very seamless.
Text elements can be edited inline, and modifying any element’s properties can be done through the fly-out sidebar.
And unlike other editors out there, everything is organized in a logical way. You’re not spending a lot of time hunting for what you want to do.
The important thing is that no coding is required. So you don’t have to spend time learning HTML or CSS or any technical things like that.
Page Elements Selection
Elements (or widgets) are essential for giving you the flexibility to design the exact pages you want and ClickFunnels gives you a wide variety of them to use.
Basic elements include Headline, Image, Text, Button, Input forms, and Video widgets. These are the basic building blocks for any landing page you build in the software.
ClickFunnels also includes a number of advanced elements like:
- SMS Signup
- Pricing Tables
- Progress Bars
- Facebook Comments
- FAQ Blocks
- Countdown Timers
- Custom HTML
Plus, there are specialized elements like Membership elements for your memberships pages and order and shipping form elements for your order pages.
Each element can be easily customized in the editor sidebar. With most elements, you can change common properties like background colors, margins, fonts, and alignment.
Then there are element specific properties like the image URL for the Image element or the Button text of your button.
ClickFunnels Affiliate Program
If you can qualify, ClickFunnels is one of the best, legitimate affiliate marketing programs that you can be a part of.
But it’s not quite as accessible to everyone as it used to be.
Everyone can apply to become a basic ClickFunnels affiliate. This lets you promote the front end offers in the ClickFunnels ecosystem which includes DotCom Secrets, Expert Secrets, and the One Funnel Away Challenge.
However, if you want to promote the ClickFunnels software itself, you need to meet two additional requirements:
- Taken the Affiliate Bootcamp course
- Made $1,000 in ClickFunnels affiliate commissions in the last 30 days
So this is quite a challenge for new affiliates. However, if you meet the requirements then the full ClickFunnels affiliate program starts you off at 30% recurring commissions for every referral you make and you can win cool prizes like $500 towards your very own Dream Car once you hit 100 active referrals.
Thanks to ClickFunnel’s sticky cookie, you’ll also earn commissions on any upsells that your referrals purchase as they go through their specific funnels as well.
ClickFunnels also has another great feature for affiliates called share funnels.
Inside the Settings tab of any of your funnels, you can grab your Share Funnel URL.
When someone visits this URL, they will be able to add this funnel directly into their account if they are an existing ClickFunnels member. If they aren’t a member yet, they can sign up for the ClickFunnels 14-day free trial and then get your funnel added to their account.
What’s really awesome is that this share URL also acts as your affiliate link, and you will get a recurring commission if this new user ends up staying on.
There are so many ways to make ClickFunnels affiliate commissions by creating share funnels. It just takes a little bit of creativity on your part.
Want to level yourself up as a marketer? Then the Funnel Flix training that’s available is a brilliant resource, that everyone should take advantage of.
There’s an entire collection of ClickFunnels focused content that you get as part of the Standard plan including the:
- 30 Days book videos
- Affiliate Bootcamp
- Funnel Builder Secrets
- Product Secrets
- Funnel University
But there are other great training modules as well including Ad Skills, which is a premium course for learning paid traffic strategies and even Tony Robbins Private Collection is on there.
If you upgrade yourself to ClickFunnels Platinum, you get access to even more training from legends like Frank Kern and Dan Kennedy.
Honestly, even if you’re not interested in ClickFunnels itself, you may want to take the free trial just to watch all this great content.
Funnel Flix truly makes ClickFunnels a legitimate marketing training platform.
Actionetics is ClickFunnels’ email marketing tool that lets you connect with subscribers and push them towards the next steps in your funnels, deliver products, content, and more.
Once you build lists, you create emails and broadcast them to your different audience segments. I’m not a big fan of Actionetics (I’m too used to MailChimp), but one cool perk is the analytics-like lead scoring that tells you how much each subscriber is worth.
With your cool new social metric, you can say who gets to live or die (on your subscribers list…).
Backpack is ClickFunnels’ affiliate program tool.
This lets you quickly add an affiliate program to your site. Affiliate advertising is AMAZING for a growing business. It’s the only way to scale your business WITHOUT increasing your workload or spending more money.
You just get affiliates to do it all for you in exchange for a commission.
The tool itself is pretty easy too. I’ve read some complaints about it, but I’ve never encountered any personally.
Just click “Edit Page” and start editing the details: banner ads, swipes, email samples, etc.
I don’t recommend diving in headfirst though. Master funnels and landing pages first.
Getting Started With ClickFunnels
Getting started is pretty simple. You go to ClickFunnels.com and start your 14-day free trial.
This next step is kind of annoying, but it’s a small price to pay in my opinion. You have to “create an account” by giving your name, email, and PW.
Then, you enter your credit card details (your card won’t be charged) and you’re good to go. You’ve now got two weeks to see if ClickFunnels is for you.
After You Sign Up
Once you log in, you’ll find a few cool things lurking within ClickFunnels’ lair:
- ClickFunnels Game: A quick funnel creation tutorial.
- The Clickfunnels Dashboard: This is the central nervous system of ClickFunnels. It’s where you control everything.
- Live Contact Activity: Here, you can view the activity of your contacts in real time across all funnels.
- Favorite Funnels: Quick links to your most used funnels.
You also see:
- Account profile
- Help menu
- Actionetics (Depending on your plan)
Integrations are exactly what they sound like: other marketing tools you integrate into the ClickFunnels software. There are a few different types of integrations you can add to your ClickFunnels account: email, webinar, SMS/text, and actions. For example, you might add MailChimp to your ClickFunnels because you like MailChimp’s auto-responding software and you are registered with them. Easy!
ClickFunnels has quite a few notable partners you can add to your integrations easily. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations section, you can search for these or just click the search bar, and they’ll come up. It’s pretty self-explanatory, just click the one you want and add it.
The process for managing integrations is also straightforward, though you might have to check your third party software’s documentation to find exactly what ClickFunnels needs. Overall, you’ll find the process pretty simple. Integrations are a little more technical conceptually than some features, such as the page builder, so it’s much appreciated to have a very simple way of adding and managing integrations.
Related to integrations are payment gateways. Payment gateways get integrated and on other software platforms are just called integrations, but on ClickFunnels they get a section separate from integrations. They may also be known to ClickFunnels as billing integrations. Payment gateways are also what they sound like: they’re the integrations that allow your customers to pay for your stuff. Your shop won’t really be much of a shop unless you’re using a payment gateway.
A list of the payment gateways you can add:
- Blue Snap
- Easy Pay Direct
Managing all of these integrations is pretty easy—as long as you’re all set up with whatever tool you are trying to integrate with, you shouldn’t have any problems adding it to ClickFunnels. In my experience, these integrations usually run smoothly and you don’t need to fret much about them.
ClickFunnels’ customer support is an area that consists of some nuances. I commend ClickFunnels for having decent documentation on-site. I think their documentation is just barely industry-standard for SaaS companies, but still sufficient. Their docs page has a series of categories, each with their own articles. It may be simple, but content-wise it’s not too shabby.
As for the direct customer service, they have a chat feature inside the dashboard after you log in, but I’m not too pleased with it. They’ve generally been helpful for simple questions and basic troubleshooting… but when I’ve had more advanced questions, I’ve found them pretty unhelpful. With one specific HTML publishing question, they took three months to get back to me. By then, I figured out a workaround. Most users won’t need that kind of support and to be honest, most SaaS companies don’t provide that level of support. So I give ClickFunnels kudos for trying.
Additionally, I’ve noticed a consistency among reviews pointing out bad experiences with customer service. Notably, in instances when features have not worked as promised or when there were weird site malfunctions, customer service reps were supposedly either unresponsive or unhelpful. One infamous reviewer in particular recounts how, due to site error, some of his customers were locked out and how other non-paying visitors gained access to members-only content. When he contacted customer service, he found they were apathetic and unhelpful. It may be a weird, improbable scenario, but it illustrates the point.
I would not say ClickFunnels fails in customer support—I think the team largely understand that their services are not perfectly easy to use and/or involve tools new to their users, and they have put enough resources into their support to make it decent. At least basic questions will be answered, and they’re pretty responsive. Maybe most users, myself included, would not say ClickFunnels has exceptional customer support, but it mostly meets a bare minimum that makes it at least good enough.
ClickFunnels has two pricing plans; their Clickfunnels Standard Plan and their Clickfunnels Platinum Plan. Even their standard plan starts on the pricier side. Clickfunnels is $97 a month and Platinum comes in at $297 a month. For what it’s worth, you also get a 14 day free trial to try out the service, so at least you don’t need to commit to an expensive plan right away. If you pay annually instead of monthly, you get two months free ($997 for ClickFunnels and $2,997 for Platinum).
Nonetheless, a bit hefty huh? Well, some would say so, and I can see why—especially if you compare to LeadPages, a similar (overlapping, but definitely not identical) service which starts at $25 a month. However, it is important to keep in mind ClickFunnels’ main service is to make funnels more efficient, and it does a pretty good job. I personally consider it a good investment.
The main differences between an entry level account and a premium account are as follows: the standard gets the main service, the funnel-builder, with some limitations on the amount of pages (100), visits (20,000), custom domains (3), and only some of the full list of features.
However, both plans have unlimited contacts, unlimited members, all advanced funnels, A/B split tests, and a few other commonalities.
Platinum has a full list of features, including the following: one-time payments (this is a Backpack feature that lets you characterize a product as a one-time payment product for your payment gateways); subscription plans (another Backpack feature, but unlike one-time payments, this lets your customers pay for a subscription service); 3 SMTP integrations (StartUp has 1); unlimited funnels, pages, visits, and custom domains; priority support and template requests; as well as Followup Funnels and Backpack.
To summarize the differences, the standard Clickfunnels plan essentially carries the core feature of ClickFunnels, which is called (you guessed it!) ClickFunnels. Easy! Platinum on the other hand, packages the cornerstone tool ClickFunnels with two other services— Followup Funnels and Backpack—and also gives you the full set of ClickFunnels features. You can view the full official list here.
ClickFunnels Standard: $97
The base plan of ClickFunnels is their standard plan.
If you have never made a sales funnel before, then this is the plan I recommend you get.
Here are the main features the ClickFunnels Standard plan includes:
- 20 Different sales funnels
- 100 Pages across all your funnels
- 20,000 Visitors (Per Month) in total
- 1 Sub User
- 3 Custom Domains
ClickFunnels Platinum: $297
This is ClickFunnels premium plan. This is designed for people who drive lots of traffic to their business, need multiple logins, want ClickFunnels to handle their emails and who need to run an affiliate program.
The ClickFunnels Platinum plan includes:
- Easy 1 Click Setup
- Unlimited sales funnels
- Unlimited pages
- Unlimited visitors
- Unlimited contacts
- Email integration
- Backpack (ClickFunnels affiliate program)
ClickFunnels vs the Competition
ClickFunnels versus GrooveFunnels?
GrooveFunnels is one of the newest competitors to ClickFunnels. Its sales funnel builder, GroovePages is just one aspect of GrooveFunnels, and it’s actually an all-in-one marketing platform that can replace a lot of tools.
At this point in time, it’s much easier to build pages with ClickFunnels, than it is with GroovePages. However, Groove is improving its software fast, and it may prove to be a worthwhile competitor soon.
What makes GrooveFunnels such a compelling ClickFunnels alternative is their free plan, and lifetime pricing.
ClickFunnels versus BuilderAll?
BuilderAll is often seen as a low-cost ClickFunnels alternative. And it can actually do a lot more things than ClickFunnels can.
However, I personally think BuilderAll is not very intuitive to use and feels quite clunky. So I prefer ClickFunnels to it.
ClickFunnels versus Kartra?
Kartra is probably my favorite ClickFunnels alternative out there.
Its membership site and affiliate platform capabilities are really good, and there’s a lot to like about it.
ClickFunnels versus LeadPages?
LeadPages used to be a very popular landing page builder, and people are often looking to see how it stacks up to ClickFunnels. LeadPages isn’t super comparable though, since it can’t really build sales funnels like ClickFunnels can.
ClickFunnels Review – Final Verdict
Is ClickFunnels the best? Almost. It provides all that you need to get started with an online business and allows customization without compromising on the efficiency and quality of your web page.
The inconsistent user interface is something I can overlook, considering the impressive list of integrations and professionally designed templates. Overall, ClickFunnels is a promising marketing tool and landing page editor for effective sales automation and high conversion.
If your lack of knowledge in coding and web designing is what’s keeping your groundbreaking business idea under wraps, check out ClickFunnels today.
Frequently Asked Questions
Objectively, ClickFunnels is the best bet for startups, small businesses, and service providers, especially those from the creative sector. For instance, coaches, instructors, consultants, and other professionals who have an idea but not the technical expertise to get started.
Either $97/m or $297/m depending on what features you need access to and how many visitors you expect your campaigns to generate.
Yes. ClickFunnels provides a 14-day trial period that lets users explore its business management and sales generation tools.
ClickFunnels support can be a bit hit or miss, but they’re working hard to improve the experience.
Support requests are usually answered within a few hours and I found the staff to pretty helpful to all my questions. If you’re looking for faster support, you can use the Official ClickFunnels FB group which I mention below.
You do not necessarily need your own domain name to launch a funnel, although I would recommend it. If you don’t have one then your funnel URL will look something like http://username.clickfunnels.com.
ClickFunnels has an enormous and passionate community. There’s the official group on FB with almost 258k members and the ClickFunnels Avengers FB group (for affiliates) that has more than 85k members.
Both groups are extremely active and it’s a great place to get answers to get feedback on your sales funnels and answer any questions you may have.
There are also several other FB groups run by ClickFunnels affiliates which are also very active.
Yes, you can!
Unfortunately, ClickFunnels has made it much harder for new affiliates to promote the ClickFunnels trial as the new $1,000 a month requirement is quite a challenging target to hit.
The best ClickFunnels training, in my opinion, is the One Funnel Away Challenge. It’s an intensive 30-day training that’s currently being taught live by Russell Brunson. I’ve taken it three times already, and I’ve learned so much from it.
Besides purchasing it directly, there are several ClickFunnels offers that offer the One Funnel Away Challenge. For example, it’s the upsell for the Affiliate Bootcamp offer. And you can also get it as part of the OFA Platinum offer.
Even though ClickFunnels has its own email service provider via Followup Funnels, it also integrates directly with all the best email services out there.
For payment gateways, ClickFunnels integrates with Stripe, Paypal, Clickbank, Infusionsoft, Authorize.net, and a few others. The one limitation with using Paypal though is that it does not support One Click Upsells or One Time Offers. That’s why I would highly recommend going with Stripe if you can.
I think ClickFunnels gets some negative buzz because of all the affiliates who are trying to promote it.
But no, ClickFunnels is not a scam. It’s definitely the real deal.
It’s a great software with an amazing affiliate opportunity. There are so many examples of people using ClickFunnels to build 6 and 7 figure businesses.
When people ask, “How do I create a sales funnel”, ClickFunnels is still the #1 answer for me. While there’s a lot of competition in this space now, ClickFunnels is still my default go-to funnel builder.
Is it perfect? Of course not. Like every product, it has its own flaws and annoyances. But it’s very good, and will keep improving in the future.
No, ClickFunnels is not a pyramid scheme. That doesn’t even make any sense. Do you people know what a pyramid scheme is?