If you are interested in a full in-depth review of Keap, check out our review, Keap Review 2023 – Formerly Infusionsoft Is It Any Different?

Keap, formerly known as Infusionsoft, is a robust business automation platform designed to empower small businesses and entrepreneurs. This all-in-one solution revolutionizes the way businesses manage their operations, combining customer relationship management (CRM), marketing automation, and sales tools in a seamless interface.

Keap’s CRM functionality enables users to centralize client information, track interactions, and manage appointments efficiently. The platform’s marketing automation features provide tools for creating targeted campaigns, personalized emails, and automated follow-ups, helping businesses nurture leads and engage customers effectively.

In the realm of sales, Keap facilitates pipeline management, allowing users to track leads through the sales process. Its user-friendly interface ensures that even those without extensive technical expertise can navigate and leverage its powerful features. Additionally, Keap offers customizable templates, enabling businesses to create professional-looking emails and landing pages without the need for advanced design skills.

Keap’s goal is to simplify and automate business processes, allowing users to focus on their core competencies while enhancing productivity. By providing a comprehensive suite of tools, Keap aims to empower entrepreneurs and small businesses to scale efficiently, build lasting customer relationships, and achieve sustainable growth in today’s competitive business landscape.

What is Keap?

Keap is a dynamic business automation platform designed to streamline and optimize various aspects of small businesses and entrepreneurs. Formerly known as Infusionsoft, Keap offers an integrated suite of tools that includes customer relationship management (CRM), marketing automation, and sales functionality. The platform enables users to consolidate client information, automate marketing campaigns, and manage sales pipelines efficiently. With a user-friendly interface, Keap caters to users with varying technical abilities, allowing them to create professional emails, and landing pages, and automate follow-ups without extensive technical expertise. The goal of Keap is to empower businesses to enhance productivity, nurture customer relationships, and scale effectively in a competitive market. By centralizing key business functions, Keap facilitates a cohesive and automated approach, enabling users to focus on strategic growth and sustained success.

Top 8 Benefits of Keap:-

  1. Comprehensive Business Automation: Keap provides an all-in-one solution, combining CRM, marketing automation, and sales tools, streamlining business processes and improving overall efficiency.
  2. Client Management: The platform centralizes client information, making it easier to manage interactions, and appointments, and track the customer journey throughout the sales process.
  3. Marketing Automation: Keap empowers businesses to create targeted and personalized marketing campaigns, automate email communications, and nurture leads, enhancing customer engagement.
  4. Sales Pipeline Management: Users can effectively manage sales pipelines, track leads, and monitor progress through the sales cycle, facilitating better decision-making and improved sales outcomes.
  5. User-Friendly Interface: With an intuitive design, Keap ensures accessibility for users with varying technical skills, enabling them to navigate and leverage its powerful features without a steep learning curve.
  6. Professional Communication: Keap offers customizable templates for emails and landing pages, allowing businesses to create polished, professional-looking communications that resonate with their audience.
  7. Time-Saving Automation: By automating repetitive tasks and workflows, Keap helps businesses save time, allowing them to focus on strategic activities and core business functions.
  8. Scalability and Growth: Keap is designed to support businesses in their growth journey, providing scalable solutions that adapt to evolving needs, ultimately contributing to long-term success in a competitive business environment.

Keep ease of use:-

Keap stands out for its exceptional ease of use, catering to users of all technical proficiencies. The platform’s intuitive interface ensures a seamless and accessible experience, minimizing the learning curve typically associated with business automation tools. With straightforward navigation, clearly labeled features, and a user-friendly design, Keap empowers entrepreneurs and small businesses to harness the benefits of automation without the need for extensive technical expertise.

Whether managing client relationships, executing marketing campaigns, or overseeing sales pipelines, Keap’s simplicity enhances user efficiency. Customizable templates for emails and landing pages further contribute to a user-friendly environment, enabling businesses to create polished communications effortlessly. By prioritizing ease of use, Keap ensures that businesses can quickly adopt and integrate the platform into their operations, optimizing their workflow and allowing them to focus on what matters most—achieving growth and success in a competitive business landscape.

Why should we use Keap?

Keap offers a compelling solution for businesses seeking a comprehensive and user-friendly platform to automate critical aspects of their operations. With integrated CRM, marketing automation, and sales tools, Keap streamlines processes, enhancing efficiency and productivity. The platform’s intuitive design ensures accessibility for users of all technical levels, promoting quick adoption and implementation.

By centralizing client information, automating marketing campaigns, and facilitating sales pipeline management, Keap empowers businesses to nurture customer relationships effectively. The customizable templates for emails and landing pages further simplify communication tasks, enabling businesses to present a professional image effortlessly.

Choosing Keap means investing in a scalable solution that adapts to evolving business needs, contributing to sustained growth. With its time-saving automation features, Keap allows businesses to focus on strategic activities, making it a valuable asset for those aiming to optimize their workflow, improve customer engagement, and thrive in today’s competitive market.


Keap introduces a transformative array of features designed to revolutionize business management. With its integrated approach to customer relationship management (CRM), marketing automation, and sales tools, Keap provides a dynamic platform for entrepreneurs and small businesses. The suite offers streamlined client management, automated marketing campaigns, and efficient sales pipeline tracking. Its user-friendly interface ensures accessibility, while customizable templates facilitate professional communication. Keap’s features are tailored to enhance productivity, optimize workflows, and support scalable growth, making it an invaluable asset for businesses seeking a comprehensive and efficient solution in the competitive landscape of today’s marketplace.

1. Integrated CRM: Integrated CRM is a cornerstone feature of Keap, offering businesses a robust and centralized solution for managing customer relationships. This feature allows users to consolidate vital client information, interactions, and appointments in one cohesive platform, providing a comprehensive view of each customer’s journey. With Keap’s Integrated CRM, businesses can enhance communication, tailor marketing strategies, and personalize interactions based on valuable insights.

This feature goes beyond traditional CRM capabilities, seamlessly integrating with marketing automation and sales tools. By breaking down silos between departments, Keap’s Integrated CRM fosters collaboration, allowing teams to work cohesively toward common business goals. This not only streamlines daily operations but also improves customer experience, fostering stronger, more meaningful relationships. Keap’s Integrated CRM empowers businesses to deliver personalized and efficient services, laying the foundation for sustained growth in today’s competitive marketplace.

2. Marketing Automation: Marketing Automation is a pivotal feature of Keap, empowering businesses to elevate their marketing strategies with efficiency and precision. Keap’s platform enables users to create targeted campaigns, automate email communications, and nurture leads throughout the customer journey. By automating repetitive tasks, businesses can engage with their audience at the right time, delivering personalized content and building stronger connections.

Keap’s Marketing Automation goes beyond basic automation tools, offering a comprehensive suite that includes lead scoring, segmentation, and behavior-based triggers. This allows businesses to tailor their marketing efforts based on individual customer interactions, improving the relevance and impact of campaigns. With intuitive workflows and customizable templates, Keap simplifies the creation and execution of marketing initiatives, providing businesses with a powerful tool to enhance customer engagement and drive conversions in a competitive market landscape.

3. Sales Pipeline Management: Sales Pipeline Management is a key feature of Keap, revolutionizing the way businesses handle their sales processes. Keap’s platform provides a comprehensive solution for tracking leads and managing their progression through the sales pipeline. This feature enables users to visualize and optimize each stage of the sales cycle, from initial contact to conversion.

Keap’s Sales Pipeline Management feature facilitates effective communication and collaboration among team members, ensuring that everyone is on the same page regarding leads, opportunities, and deal statuses. With the ability to customize and automate various stages, businesses can streamline workflows and make data-driven decisions. This not only improves overall sales performance but also enhances customer relationships by providing a cohesive and responsive sales experience. Keap’s Sales Pipeline Management empowers businesses to drive revenue, prioritize leads effectively, and achieve sustainable growth in today’s competitive market.

4. User-Friendly Interface: Keap’s User-Friendly Interface is a standout feature that caters to users of all technical backgrounds, ensuring a seamless and accessible experience. With an intuitive design and straightforward navigation, Keap eliminates the complexities often associated with business automation platforms. The platform’s interface allows users to quickly grasp and leverage its powerful features, promoting ease of use and rapid adoption.

From managing client relationships to executing marketing campaigns and overseeing sales pipelines, the user-friendly interface enhances overall efficiency. Whether a novice or an experienced user, individuals can navigate through Keap effortlessly, minimizing the learning curve typically associated with such tools. This feature underscores Keap’s commitment to making business automation accessible to all, empowering entrepreneurs and small businesses to optimize their workflows, enhance productivity, and focus on strategic growth in today’s competitive business landscape.

5. Customizable Templates: Customizable Templates in Keap are a game-changing feature that empowers businesses to create professional and polished communications effortlessly. Whether crafting emails or designing landing pages, Keap’s platform provides a range of customizable templates, allowing users to tailor their content to specific branding and messaging needs.

The versatility of Customizable Templates ensures that businesses can maintain a consistent and visually appealing brand identity across various communication channels. Users can easily modify layouts, colors, and content, saving time and resources while ensuring a cohesive and engaging customer experience. Whether for marketing campaigns or client communications, Keap’s Customizable Templates streamline the design process, enabling businesses to present a polished and professional image without the need for extensive design skills. This feature underscores Keap’s commitment to simplifying tasks, enhancing efficiency, and helping businesses make a lasting impression in a competitive market.

6. Automation for Efficiency: Automation for Efficiency is a cornerstone feature of Keap, offering businesses a powerful tool to streamline their operations and boost productivity. By automating repetitive tasks and workflows, Keap allows users to save time and resources, enabling them to focus on more strategic aspects of their business. This feature is particularly valuable in managing routine processes within customer relationship management (CRM), marketing, and sales.

Keap’s Automation for Efficiency extends beyond basic automation, incorporating advanced features like workflow customization and triggers based on customer behavior. This ensures that businesses can deliver timely and personalized interactions to their audience, enhancing customer engagement. By reducing manual efforts and enhancing workflow efficiency, Keap’s Automation for Efficiency empowers businesses to operate more smoothly, respond promptly to opportunities, and ultimately drive sustainable growth in today’s dynamic and competitive business landscape.

7. Scalability: Scalability is a pivotal feature in Keap, making it an ideal solution for businesses at various stages of growth. This feature ensures that the platform can seamlessly adapt to evolving business needs, accommodating changes in size, complexity, and operational requirements. Whether a startup or an established enterprise, Keap provides scalable solutions that grow with the business.

Keap’s Scalability is evident in its ability to handle increased data volumes, users, and expanded functionalities without compromising performance. This adaptability allows businesses to efficiently scale their operations, enter new markets, and pursue diverse opportunities. The platform’s commitment to scalability ensures that users can continue to rely on Keap as a reliable and robust solution throughout their journey, making it a strategic asset for businesses aiming for sustained success and growth in the ever-changing landscape of today’s business environment.

8. Complete Business Solution: Keap stands out as a Complete Business Solution, offering an integrated suite of tools that encompass Customer Relationship Management (CRM), marketing automation, and sales functionalities. This all-in-one platform streamlines business operations, allowing entrepreneurs and small businesses to manage client relationships, execute targeted marketing campaigns, and oversee sales pipelines seamlessly.

By consolidating these essential components, Keap provides a cohesive approach to business management, eliminating the need for disparate tools and promoting efficiency. This holistic solution ensures that user workflows remain interconnected, facilitating collaboration and data-driven decision-making. Keap’s commitment to being a Complete Business Solution enables users to optimize processes, enhance productivity, and achieve sustained growth in today’s competitive market landscape, making it an invaluable asset for businesses looking for a complete and integrated approach to managing their operations.

Pro:-$159 /month